10/07/14 18:03 Author : Jay Kipling
Never let the truth get in the way of a good story. As a former journalist and current PR consultant, that’s the not-quite-a-joke slogan that has coloured my working life. But what exactly is this thing called the truth?
Interestingly, PR and yoga have a great synchronicity here (probably the only time those words will ever emerge from my mouth).
Writing a press release involves choosing a fact and then giving it a particular ‘spin’. For example, talking about a new service that a client is offering for the first time…..in Exeter. No need to mention the service is available elsewhere around Devon, it’s still true and grabs the journalist’s interest. Read More...