The Exeter yoga community

Satya - truthfullness

Opening to yoga 1

Never let the truth get in the way of a good story. As a former journalist and current PR consultant, that’s the not-quite-a-joke slogan that has coloured my working life. But what exactly is this thing called the truth?

Interestingly, PR and yoga have a great synchronicity here (probably the only time those words will ever emerge from my mouth).

Writing a press release involves choosing a fact and then giving it a particular ‘spin’. For example, talking about a new service that a client is offering for the first time…..in Exeter. No need to mention the service is available elsewhere around Devon, it’s still true and grabs the journalist’s interest. Read More...
September 2015
July 2014